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Tag: customer loyalty

Marketing Phases 350x200

How to Grow Your Business. Why Do B2B Firms Fail to Grow? Sales and Marketing Turnaround

In which marketing stage is your company? “Just” a good Sales Rep in the position of Sales Director Sometimes firms assume that functional competence of a sales rep is enough to lead a sales department. The leading competence is assumed too…

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Strategic Delta Model 350x200

Delta Model Strategy: New Strategic Inside to Define Our Company Direction and Improve Our Performance

Delta model strategy pros Although the authors do not mention the Star Model of Jay R. Galbraith, we can see that the general framework that they called “The Delta Model’s Winning Formula” fits “almost exactly” in the well-known Star Model. This is…

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Sales Rep Pofiles from CEB Consultancy 350x200

Analyzing B2B Sales Profiles: Who Are You?

Nowadays closing large and complex deals in B2B is getting harder and harder for sales staff. Large firms in order to guarantee the best deal in important purchases are creating robust procurement teams, hiring well prepared professionals from specialized industries (e.g….

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