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Tag: market segmentation

SCOR Process Framework 350x200

10 Steps of How to Implement the Value Chain Concept Successfully

 The 10 steps of value chain The first step is defining the Business Strategy of the firm. I mean defining our main Value Discipline (Operational Excellence, Customer Intimacy or Product Leadership according to Michael Treacy and Fred Wiersema) or our Core…

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Marketing Phases 350x200

How to Grow Your Business. Why Do B2B Firms Fail to Grow? Sales and Marketing Turnaround

In which marketing stage is your company? “Just” a good Sales Rep in the position of Sales Director Sometimes firms assume that functional competence of a sales rep is enough to lead a sales department. The leading competence is assumed too…

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Strategic Delta Model 350x200

Delta Model Strategy: New Strategic Inside to Define Our Company Direction and Improve Our Performance

Delta model strategy pros Although the authors do not mention the Star Model of Jay R. Galbraith, we can see that the general framework that they called “The Delta Model’s Winning Formula” fits “almost exactly” in the well-known Star Model. This is…

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Mission Definition Adapted from Derek F Abell and Nigel F Piercy and Neil A. Morgan 350x200

Mission: Business Strategy Focus On Turnaround Processes

Mission: If we ask the Managing Committee the six basic questions for Mission Definition (and the answers match with the reality), we would probably discover any of the following problems: Market: Selling to companies of many different industries, sizes, and so…

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