The 10 steps of value chain The first step is defining the Business Strategy of the firm. I mean defining our main Value Discipline (Operational Excellence, Customer Intimacy or Product Leadership according to Michael Treacy and Fred Wiersema) or our Core…
How to Grow Your Business. Why Do B2B Firms Fail to Grow? Sales and Marketing Turnaround
In which marketing stage is your company? “Just” a good Sales Rep in the position of Sales Director Sometimes firms assume that functional competence of a sales rep is enough to lead a sales department. The leading competence is assumed too…
From Value Chain and Processes to Strategy Execution
Primary processes (CRM and SCM) must be managed with a holistic approach: Those processes involve: different activities, value deployment, people management, and so on. Many initiatives are going to be launched from these processes involving other areas. This does not mean…