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Tag: strategic alliances

Marketing Phases 350x200

How to Grow Your Business. Why Do B2B Firms Fail to Grow? Sales and Marketing Turnaround

In which marketing stage is your company? “Just” a good Sales Rep in the position of Sales Director Sometimes firms assume that functional competence of a sales rep is enough to lead a sales department. The leading competence is assumed too…

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Outsourcing Advantages 350x200

When Should We Outsource Activities?

The big disadvantage of outsourcing that used to be mentioned is the “loss of control”. Although with the information systems that today are in place, and managing properly the relationship with the outsourced firm by having regular meeting and conference calls,…

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