Digital transformation for turnarounds: Rethink IT, optimize processes, and manage change. Learn how to leverage cloud for business recovery.
The Sustainable Competitive Advantage (SCA) Process: The Hearth of Strategy
[vc_row][vc_column][vc_column_text] The concept of Competitive Advantage (CA) is the foundation of your firm direction and strategy. Unfortunately, Competitive Advantage used to be confused having good products/services or being good in some particular competencies. Indeed, Competitive Advantage means having a superior advantage…
The Sales Area Is Underperforming: Have You Promoted Your Best Salesperson to Sales Manager?
[vc_row][vc_column][vc_column_text] It sounds strange hearing that it could be something wrong promoting the best performer. For instance, do you know any good mechanics or engineers who were promoted to a managerial position, and the company lost a good technician and got…
10 Steps of How to Implement the Value Chain Concept Successfully
[vc_row][vc_column][vc_column_text] The value chain is one of the most powerful strategic tools. Michael Porter (the originator of the value chain concept) uses this tool to define what strategy is. However, the work of Porter looks more focused on strategy formulation than…
Quick and Inexpensive B2B Guerrilla Marketing Transformation to Revamp Revenue
[vc_row][vc_column][vc_single_image image=”173469″ img_size=”full”][vc_column_text] As Jay Conrad Levinson said in his book Guerrilla Marketing “failure to upgrade your marketing effort is a symptom of corporate demise.” Many firms need to revitalize or even turnaround their growth strategy. Nevertheless, without a marketing transformation…
The Best B2B Sales Transformation Methodologies and Books
[vc_row][vc_column][vc_column_text] Unfortunately, market competition is intensifying day by day. Sales organizations need to be updated and even continuously transformed to maintain the firm competitiveness and accomplish with the high demanding expectations of shareholders. Leading sales organizations use sales transformation methodologies to…