Sales Archives - Strategok by Javier Gonzalez

The Lost Link to Make Strategy Work: Sales & Operations Planning (S&OP)

A strategic plan without a strong strategy execution is just a “dream.” We are living in a very turbulent business environment, in which crafting the right strategy is a key activity in the company growth and profitable journey. However, crafting the right strategy doesn’t guarantee the strategy will work. It is well known that many [...]

08 Mar

The Sales Area Is Underperforming: Have You Promoted Your Best Salesperson to Sales Manager?

By Javier González Montané

Sales

It sounds strange hearing that it could be something wrong promoting the best performer. For instance, do you know any good mechanics or engineers who were promoted to a managerial position, and the company lost a good technician and got a not too good manager? Please, don't misunderstand me. There are many mechanics or engineers [...]

27 Jan

Quick and Inexpensive B2B Guerrilla Marketing Transformation to Revamp Revenue

By Javier González Montané

As Jay Conrad Levinson said in his book Guerrilla Marketing “failure to upgrade your marketing effort is a symptom of corporate demise.” Many firms need to revitalize or even turnaround their growth strategy. Nevertheless, without a marketing transformation or deep review, we have the risk of having a false start in our growth initiative. I think [...]

13 Jan

The Best B2B Sales Transformation Methodologies and Books

By Javier González Montané

Sales

Unfortunately, market competition is intensifying day by day. Sales organizations need to be updated and even continuously transformed to maintain the firm competitiveness and accomplish with the high demanding expectations of shareholders. Leading sales organizations use sales transformation methodologies to reinvent themselves and revamp sales. What is a B2B sales transformation methodology? It is a [...]

28 Sep

Is Your B2B Firm Struggling to Grow Sales? Sales Transformation

By Javier González Montané

If your firm is struggle to grow sales, you already know that you are facing an important issue which needs to be fixed quickly. We cannot “pilot” our organization, if we are not able to manage the top line of the company (sales). We could try to protect the profitability of the firm with cost-cutting [...]