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Tag: marketsegmentation

SCOR Process Framework 350x200

10 Steps of How to Implement the Value Chain Concept Successfully

[vc_row][vc_column][vc_column_text] The value chain is one of the most powerful strategic tools. Michael Porter (the originator of the value chain concept) uses this tool to define what strategy is. However, the work of Porter looks more focused on strategy formulation than…

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Marketing Phases 350x200

How to Grow Your Business. Why Do B2B Firms Fail to Grow? Sales and Marketing Turnaround

[vc_row][vc_column][vc_column_text] Nowadays, one of the main business issues is how to grow business and “obviously” profitably grow. Therefore, the first task is to identify what is limiting our growth, I mean why we are failing to grow. Thus, we are analyzing…

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Strategic Delta Model 350x200

Delta Model Strategy: New Strategic Inside to Define Our Company Direction and Improve Our Performance

[vc_row][vc_column][vc_column_text] I remember to trying sharing with a CEO and an academic person the advantages of using the Delta Model Strategy (Hax, Arnoldo C. and Wilde II, Deal L. “The Delta Model – a New Framework of Strategy.” Journal of Strategic…

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Mission Definition Adapted from Derek F Abell and Nigel F Piercy and Neil A. Morgan 350x200

Mission: Business Strategy Focus On Turnaround Processes

[vc_row][vc_column][vc_column_text] When we are talking about business strategy many times we use the following strategic concepts: values, mission, vision, strategic objectives, strategy, and business policies. Those strategic concepts can be sorted into present and future focus on. Thus, values, mission and…

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