[vc_row][vc_column][vc_column_text] The value chain is one of the most powerful strategic tools. Michael Porter (the originator of the value chain concept) uses this tool to define what strategy is. However, the work of Porter looks more focused on strategy formulation than…
Quick and Inexpensive B2B Guerrilla Marketing Transformation to Revamp Revenue
[vc_row][vc_column][vc_single_image image=”173469″ img_size=”full”][vc_column_text] As Jay Conrad Levinson said in his book Guerrilla Marketing “failure to upgrade your marketing effort is a symptom of corporate demise.” Many firms need to revitalize or even turnaround their growth strategy. Nevertheless, without a marketing transformation…
The Best B2B Sales Transformation Methodologies and Books
[vc_row][vc_column][vc_column_text] Unfortunately, market competition is intensifying day by day. Sales organizations need to be updated and even continuously transformed to maintain the firm competitiveness and accomplish with the high demanding expectations of shareholders. Leading sales organizations use sales transformation methodologies to…
How to Make Any Project or Initiative Work: The 10 Prerequisites for Change and Transformation
[vc_row][vc_column][vc_column_text] It is well-known that 70% of all change and transformation efforts fail. So we are presenting a snappy 10 steps journey to guarantee that “good” turnarounds, transformations, strategic initiatives, projects and so on work and do not fail in the…
Is It Time to Review Your Business Model?
[vc_row][vc_column][vc_column_text] In the 1980s Michael Porter taught us the importance of competition and industry analysis (Porter´s five forces analyses). Nowadays, we are facing a demand crisis, overcapacity, new incumbents from technology firms, industry barriers are falling, and so on. Thus, continue…
Is Your B2B Firm Struggling to Grow Sales? Sales Transformation
[vc_row][vc_column][vc_column_text] If your firm is struggle to grow sales, you already know that you are facing an important issue which needs to be fixed quickly. We cannot “pilot” our organization, if we are not able to manage the top line of…
Sales Efficient Supply Chain Management (SESCM): A Success Foundation for a Business Model
[vc_row rt_row_background_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted”][vc_column rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_attachment=”scroll”][vc_column_text] There are some managers still thinking that Supply Chain or Operations are the enemies of Sales. They think that the goal of those areas is…
Do You Really Have a Business Growth Strategy? The Growth Strategy Matrix
[vc_row rt_row_background_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted”][vc_column rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_attachment=”scroll”][vc_column_text] There are some firms that oversimplified the process to build and analyze the company’s growth strategy. Those companies used to confuse the growth strategy with…
Business Alignment: When Board Is Misaligned with Management
[vc_row][vc_column][vc_column_text] It is pretty obvious that business alignment is a prerequisite for firms to success. This alignment is even more important in the two top layers of the firm, the board of directors and the management team. Thus, we can find…
Turnaround Team: Building the Internal Team
[vc_row][vc_column][vc_column_text] The first thing and probably one of the most important in turnaround is building the turnaround team. I mean dealing with people issue. The external and internal turnaround teams Normally in turnaround there are two teams. The external team that…